Example Search Terms Report: Cyber Awareness Campaign
Search Term Clicks Cost Conversions Notes
cyber safety for kids 50 $100 10 Very relevant, keep
online safety games for children 40 $80 8 Good intent, keep
free internet games 30 $60 0 Irrelevant → remove
how to hack games 15 $30 0 Wrong intent → remove
cyber awareness training for schools 20 $50 5 Relevant B2B, keep
kids online quizzes 25 $40 1 Low conversion, maybe remove
fun activities for kids at home 60 $90 0 Irrelevant → remove
✅ Recommended Actions
❌ Remove / Add as Negative Keywords
free internet games → looking for free entertainment, not cyber awareness
how to hack games → harmful/irrelevant intent
fun activities for kids at home → not related to cyber safety
✅ Keep / Optimize
cyber safety for kids → main target, high conversions
online safety games for children → good engagement
cyber awareness training for schools → B2B focus
⚡ Tip
Add negative keywords for words like free games, hacking, toys, kids activities to avoid wasted spend.
Consider long-tail search terms like “cyber safety workshops for schools” or “online safety tips for children” to target highly specific, high-intent searches.
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