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Building an IoT Event Hub on Google Cloud

 Building an IoT Event Hub on Google Cloud


An IoT Event Hub is a central system that ingests, processes, transforms, stores, and routes IoT device events in real time. Google Cloud provides a powerful, scalable, and cost-efficient ecosystem for building such a platform using managed and serverless services.


This guide walks you through a reference architecture, key services, ingestion patterns, processing choices, storage strategies, best practices, and a sample implementation.


๐Ÿ”ถ 1. Core Requirements of an IoT Event Hub


A robust IoT Event Hub must support:


✔ High-volume event ingestion


Millions of sensor messages per second.


✔ Flexible connectivity options


HTTP, MQTT, WebSockets, etc.


✔ Real-time processing


Filtering, validation, enrichment, anomaly detection.


✔ Scalable storage


Cold, warm, and hot paths for various use cases.


✔ Downstream routing


APIs, analytics tools, ML models, dashboards.


✔ Security & identity management


Device authentication, encryption, key rotation.


Google Cloud provides all of these capabilities via native, serverless services.


๐Ÿ”ถ 2. Reference Architecture Overview


A modern IoT Event Hub on Google Cloud typically looks like this:


Devices → IoT Core Alternative (MQTT Bridge / Custom) → Pub/Sub → Event Processing Layer → Storage / Analytics / ML


Components:

Layer Google Cloud Services

Ingestion Pub/Sub, HTTPS endpoints, Load Balancer, Cloud Run, MQTT brokers

Processing Cloud Run, Cloud Functions, Dataflow, Vertex AI

Storage BigQuery, Cloud Storage, Firestore, Bigtable

Management Cloud IAM, Secret Manager, Cloud Logging, Monitoring

Delivery Pub/Sub topics, Eventarc, APIs, BigQuery

๐Ÿ”ถ 3. Designing the Ingestion Layer


Since Cloud IoT Core is retired, here are the recommended ingestion approaches:


⭐ Option A: Pub/Sub as the Ingestion Backbone (Recommended)


Device → MQTT Broker → Pub/Sub

Device → HTTPS POST → Cloud Run → Pub/Sub


Benefits:


Serverless & autoscaling


High throughput (~millions msg/sec)


Durable and replayable


Great for multi-region IoT fleets


⭐ Option B: Cloud Run as a Direct Ingestion API


Create an HTTPS endpoint for devices to send telemetry:


Device → HTTPS → Cloud Run → Pub/Sub



Supports:


JSON


Binary payloads


Message signing


⭐ Option C: Lightweight MQTT Bridge in GKE or Cloud Run


If devices require strict MQTT:


Deploy an MQTT broker like Eclipse Mosquitto or EMQX


Bridge outbound messages → Pub/Sub


๐Ÿ”ถ 4. Real-Time Processing Layer


Once IoT events land in Pub/Sub, you can fan out processing:


⭐ Cloud Run (Serverless processing)


Use Cloud Run to:


Validate device payloads


Apply transformations


Enrich data (e.g., device metadata lookup)


Route events


Pros: Fast, cheap, stateless, event-driven.


⭐ Cloud Functions (Micro event handlers)


For lightweight workloads such as:


Format normalization


Alert triggers


Device state machine changes


⭐ Dataflow (Streaming ETL / Analytics)


Best for:


High-volume sensor streams


Windowing, aggregation


Complex per-device processing


ML inference (via Vertex AI / TensorFlow)


⭐ Vertex AI for IoT ML


Typical ML use cases:


Predictive maintenance


Anomaly detection


Sensor data forecasting


Image/audio signal processing


Inference can run:


In Dataflow


In Cloud Run


Or via Vertex AI Endpoints


๐Ÿ”ถ 5. Storage Layer (Hot / Warm / Cold Paths)


The IoT Event Hub typically uses a tiered storage architecture:


๐Ÿ”ฅ Hot Storage (milliseconds retrieval)

Bigtable


High-speed reads/writes


Suitable for time-series IoT data


Real-time dashboards


๐ŸŒค Warm Storage (seconds retrieval)

BigQuery


Analytical queries


Time-series aggregation


Business dashboards


Best for:


Historical analysis


Fleet monitoring


Reporting


❄️ Cold Storage (cheapest)

Cloud Storage


Raw telemetry storage


Backup & archival


Parquet/ORC files for cost-efficient analytics


๐Ÿ”ถ 6. Routing & Event Distribution


Once processed, events can be routed to:


✔ Other Pub/Sub topics

✔ BigQuery tables

✔ Cloud Storage buckets

✔ Alerting systems (PagerDuty, Slack, etc.)

✔ Downstream APIs using Cloud Run

✔ Real-time dashboards (Data Studio / Looker / Grafana)


Use Eventarc for event-driven routing across Google Cloud.


๐Ÿ”ถ 7. Example Architecture (Recommended Pattern)

Telemetry Path

Device → MQTT/HTTPS → Cloud Run → Pub/Sub (ingestion)

        → Cloud Run/Dataflow (processing)

        → Bigtable (hot) / BigQuery (warm) / Cloud Storage (cold)


Command & Control Path

Control Application → Pub/Sub → MQTT Broker → Device


Monitoring & Security

IAM → Device Identity

Secret Manager → Keys

Cloud Logging → Event logs

Cloud Monitoring → Fleet metrics

Security → VPC, Firewall, Token-based auth


๐Ÿ”ถ 8. Sample Implementation: Cloud Run → Pub/Sub IoT Ingestion API

main.py (FastAPI example)

from fastapi import FastAPI, Request

from google.cloud import pubsub_v1

import json

import os


app = FastAPI()

publisher = pubsub_v1.PublisherClient()

topic_path = publisher.topic_path(

    os.environ["PROJECT_ID"], 

    os.environ["TOPIC_NAME"]

)


@app.post("/ingest")

async def ingest_data(request: Request):

    data = await request.json()

    message = json.dumps(data).encode("utf-8")

    

    publisher.publish(topic_path, message)

    return {"status": "ok"}


Deployment

gcloud run deploy iot-ingest \

  --source . \

  --region us-central1 \

  --allow-unauthenticated



Devices can now POST:


curl -X POST https://your-url/ingest \

  -H "Content-Type: application/json" \

  -d '{"device":"sensor-1","temp":25.3}'


๐Ÿ”ถ 9. Security Best Practices

✔ Device Authentication


OAuth tokens


API keys


Mutual TLS


Signed messages


✔ Data Encryption


TLS in transit


CMEK for at-rest encryption


✔ Identity & IAM


Use service accounts with least privilege.


✔ Per-device rate limiting


Cloud Armor or API Gateway.


✔ Audit logging


Enable Cloud Audit Logs for all services.


๐Ÿ”ถ 10. Operational Best Practices

✔ Use Pub/Sub dead-letter topics

✔ Use autoscaling Cloud Run with minimum instances for low latency

✔ Store raw messages before transformation (for replay safety)

✔ Keep ingestion endpoints stateless

✔ Use BigQuery partitioned tables

✔ Add retries/backoff for device communication

⭐ Summary


A complete IoT Event Hub on Google Cloud uses:


✔ Pub/Sub → ingestion backbone

✔ Cloud Run / Dataflow → processing and streaming analytics

✔ Bigtable / BigQuery / Cloud Storage → multi-tiered storage

✔ Eventarc → routing

✔ IAM + Secret Manager → security

✔ Logging/Monitoring → observability


The result is a scalable, event-driven IoT platform that handles millions of messages with low cost and high reliability.

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